Pisa Convention Bureau aims to highlight the features which make the city suitable as a conference destination: accessibility, the quality of the convention services offered, the presence of a Convention Bureau, prices, availability of accommodations, appeal and reputation. Furthermore, Pisa Convention Bureau fosters and coordinates communication between local institutions in order to improve governance, which is a crucial factor for the tourism industry (key to collaboration between public and private organizations, the coordination between operators and the coordination between macro-area destinations).